Warner Bros. Discovery reportedly considers licensing HBO titles to Netflix
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Two main streaming rivals within the business could also be figuring out a deal collectively. Warner Bros. Discovery (WBD) is reportedly in talks to license HBO titles to Netflix.
In line with a Deadline report, the choose library of HBO titles might be launched on Netflix on a non-exclusive foundation, which implies they are going to proceed streaming on Max, the rebranded WBD-owned streamer that not too long ago launched in Might. The publication added that the primary present WBD will license to Netflix is the hit comedy collection “Insecure.”
Sources accustomed to the state of affairs instructed Deadline that the businesses hadn’t closed the deal but, so it could not even occur.
Netflix declined to remark to TechCrunch. WBD wasn’t instantly obtainable to answer TechCrunch.
If the potential deal have been to shut, this could mark a major transfer for each corporations since Netflix is arguably WBD’s largest competitor. WBD stories 97.6 million subscribers throughout HBO, HBO Max (now referred to as Max) and Discovery+. Netflix has a whopping 232 million subs as of Q1 2023. Thus, bringing HBO content material to Netflix would possible assist them attain a wider viewers.
This isn’t the primary time that WBD licensed its HBO programming to media corporations. Lately, WBD made the choice to distribute 2,000 hours of content material, together with the favored HBO collection “Westworld,” to Roku and Tubi. Earlier this month, the corporate reached an settlement with Amazon Freevee to launch 11 free ad-supported TV (FAST) channels that includes WBD-owned IP, together with “Cake Boss,” “Say Sure to the Gown,” “Ghost Brothers” and extra.
In 2014, older HBO titles like “The Sopranos,” “The Wire,” “Boardwalk Empire” and “True Blood,” amongst others, turned obtainable on Prime Video.
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