Simply Introduced: 6+ New JustGiving Options to Assist Enhance Your Affect
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At JustGiving, we all know that constructing new and optimised methods to lift essentially the most cash potential empowers charities to do their finest work.
And we’re particularly excited as a result of now we have a LOT in retailer this yr!
In our latest webinar, we introduced a number of core new options, instruments, and integrations designed that can assist you make much more of an influence.
Right here’s what’s new.
Web page Creation Optimisation
An unimaginable 2,750 fundraising pages are created each single day on JustGiving!
However we expect there’s all the time room to develop.
We’ve given the fundraising web page course of for cellular gadgets a refresh – to assist folks create their good web page proper from the beginning.
Accessible now for fundraisers on Do Your Personal Factor and Event web page varieties (and coming quickly to all web page varieties!).
Affect stats:
- 3.5% uplift in web page activation
- 3% uplift in web page worth
Donor Checkout Optimisation
Folks donated over 17 million occasions on JustGiving in 2022. Throughout that point, we ran over 100 AB exams to make the checkout expertise the most effective it may be.
This makes it clear what works finest to assist your charity elevate extra.
For instance, we examined including a totaliser to the highest of the checkout…and it elevated the common donation by 1.3%!
We take these learnings and go ahead with what performs finest to assist enhance checkout conversions now and into the longer term.
Affect stats:
- 1.3% improve in common donation
Fundraising Pages Abstract
Now you may study much more about your supporters that can assist you personalise your stewardship.
New to your charity account is a mini dashboard that includes all of the fundraising particulars you at the moment get, and extra!
- Fundraising web page targets and totals
- Marketing campaign particulars
- Advertising and marketing opt-in standing
Share to Instagram
That is one you, your fundraisers, and their social followers are going to like!
We ran some main exams just lately round how vital sharing on social media is for fundraising pages. Within the course of, we recognized Instagram as a key channel for driving site visitors to pages.
The optimisations we comprised of these exams resulted in a 12% YoY improve in site visitors!
And with our new share to Instagram characteristic, we’re aiming to enhance it additional. Now fundraisers can auto-generate a narrative or reel that features their JustGiving web page’s story, goal and quantity raised so far. Superior!
Affect stats:
- 12% improve in site visitors to fundraising pages
Dynamic emails for fundraisers
Our e-mail lifecycle and content material is the spine of our fundraiser stewardship.
We’ve constructed up seven e-mail journeys during the last two years: a complete of 250 dynamic emails that give fundraisers the most effective expertise potential.
The most effective half? No two folks will obtain the very same sequence of emails.
Affect stats:
- 6% improve in web page activation
- 2.5% improve in web page worth
Plus, with assist from our companions at Movable Ink, your fundraisers’ emails are solely personalised to them and their progress. They’ll get the assist they want once they want it!
Affect stats:
- 1.7% improve in web page worth
Fundraising integrations
Njuko integration
Create a tremendous fundraising occasion from high to backside with our Njuko integration! Your supporters can register to your occasion and create a web page on JustGiving in a single seamless journey.
We predict you’ll love the customisation choices, customized URLs, and versatile ticketing to make the whole course of simpler!
Fitbit integration
10 million health actions have been logged on JustGiving in 2022. Now, alongside our tremendous fashionable Strava integration, steps rely for extra for Fitbit customers too.
Your fundraisers can now hyperlink their fundraising pages with their Fitbit account! This permits them to share their step rely and health achievements on to their fundraising web page.
SwiftAid integration
Swiftaid is a Present Help community and automation service that removes the necessity for donors to finish a Present Help kind each time they donate.
You don’t wish to miss out on this. There’s over £400,000 in unclaimed Present Help yearly. Present Help declare is now baked into our donation stream, enabling folks to register on Swiftaid and add Present Help to their on-line donation.
Our partnership with Swiftaid additionally implies that twice a yr we can provide charities a Present Help increase. We verify to ensure no Present Help was missed for you on latest donations to be sure to get that additional 25%.
Study extra about the way to simply declare Present Help with JustGiving as your Present Help agent in our Full Information to Present Help for Charities
However wait… there’s extra!
That’s not all. We additionally just lately introduced:
– Common giving on marketing campaign pages and fundraising pages within the UK to lift much more cash each month.
– Customized codes to make monitoring campaigns even easier
– Our outcomes from a complete yr of testing the ability of our Share options (an additional £151 million raised for good causes!)
Yet one more factor
We’re not completed but! What we’ve coated up to now are our latest bulletins, however there’s a lot extra developing later this yr…
Compensate for every little thing in our new webinar, What’s New on JustGiving? (March 2023): https://pages.justgiving.com/webinar-whats-new-on-justgiving-march-2023.html
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