Radio station will get part-time AI DJ primarily based on its noon host
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Dwell 95.5, a radio station in Portland, Oregon, introduced Tuesday that its noon host Ashley Elzinga will broadcast a cloned model of her voice — aka “AI Ashley” — to listeners every single day from 10 a.m. to three p.m. They’ll be utilizing Futuri Media’s “RadioGPT,” an AI-powered instrument that makes use of ChatGPT to generate a script primarily based on trending information and reads it with an artificial voice.
The radio station famous that AI Ashley isn’t absolutely changing “conventional Ashley,” which has been an enormous concern for lots of native DJs. Radio stations have lower down their broadcasts lately as a consequence of rising prices or in a shift to embrace tech like AI. In 2020, iHeart Media restructured its group, shedding a whole bunch of individuals nationwide as a result of it needed to put money into synthetic intelligence.
Dwell 95.5’s guardian firm, Alpha Media, assured us that Elzinga wouldn’t be dropping her job and would nonetheless be paid the identical wage.
“It’s a hybrid scenario the place we’ll have conventional Ashley on throughout some segments, and we’ll have AI Ashley on throughout different segments,” Phil Becker, Alpha Media EVP of Content material, defined to TechCrunch. “In an occasion the place AI Ashley can be broadcasting, the normal Ashley is likely to be doing one thing locally, managing social posts or engaged on digital belongings or the opposite parts that include the job.”
Becker additionally famous that Alpha Media isn’t utilizing RadioGPT to save lots of prices. It’s meant to be an environment friendly instrument for radio hosts to have of their toolset.
Listeners could also be cautious of AI DJs, since they’ve tuned into native radio personalities for years and don’t essentially wish to take heed to a robotic-sounding voice on their solution to work within the morning. That’s why Dwell 95.5 skilled the AI to sound like an current radio host that the viewers has already related with.
As seen in a tweet the place Elzinga exhibits off her AI DJ counterpart, the voice is much like the true factor however very apparent that it’s AI. The artificial voice additionally introduces itself as AI Ashley, so listeners know that an AI is talking and never an actual human.
“One of many absolute most necessary elements of that is that we’re clear with the listener. It’s not our intent to ever deceive anyone,” added Becker.
Twitter customers expressed their disappointment within the new determination. One consumer even stated the AI voice was disrespectful to the whole radio career.
Whereas Dwell 95.5 is likely one of the first radio stations to make use of RadioGPT, it actually received’t be the final. Alpha Media’s KUFO Freedom 970, one other Portland-based radio station, may also be utilizing the AI tech.
Alpha Media oversees greater than 200 radio stations within the U.S. The corporate claims to be the primary radio broadcasting firm on the earth to have an AI DJ.
One other Futuri associate is Rogers Sports activities & Media, which owns 55 stations and over 29 podcasts in Canada.
Picture Credit: RadioGPT
When Futuri launched the beta model of RadioGPT in February, folks questioned the ramifications of the AI tech. One main concern was if there was a danger that AI DJs may unfold misinformation. Reality-checking isn’t ChatGPT’s robust swimsuit and it has been recognized to “hallucinate,” which means it confidently gives customers with faux data.
Bing and Google each have AI chatbots that customers have criticized for making factual errors.
ChatGPT depends on the assistance of human moderation, so it’s necessary that radio stations utilizing RadioGPT have actual folks checking the generated content material.
Futuri’s tech scans over 250,000 information sources in addition to tales on Fb, Twitter and Instagram to determine which matters are trending regionally. RadioGPT will take these trending tales after which use GPT-3 to create a script. Earlier than the AI voices relay the information to listeners in that native space, Becker claims {that a} crew of human moderators critiques and edits the content material earlier than it goes out on the air.
“You’ll nonetheless should have the unique content material creators touching it, checking it, proving it, all of these types of issues,” Becker stated.
Plus, Futuri CEO and founder Daniel Anstandig claims that safeguards are in place to forestall hallucinatory content material from going out over the air.
“Our AI is programmed to cross-check and cut back the prevalence of speculative or inaccurate content material, as is usually known as ‘hallucination,’” Anstandig claims. RadioGPT additionally “confirms that any generated content material doesn’t comprise any offensive materials,” he added.
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