This week, I shared with my Fundraising Kick subscribers that I just lately heard Stevie Wonders “I simply known as, to say, I really like you.” (Sorry for placing that earworm in your head. And also you’re welcome.)
Which had me enthusiastic about fundraising calls nonprofit leaders make. So usually the emphasis in fundraising is – rightly – an emphasis on “elevating.” Asking. Speaking about cash. Discussing the donor’s funding in your trigger.
And that’s good. Payments have to receives a commission. And your time is effective – you’ve got different issues your group wants you to do.
As these of you who’ve been coached by me know, I’m an “asking ahead” sort of man. I prefer to ask early. And to ask usually.
So it’s nice in case your calls err on the aspect of asking.
However not all calls have to be asking.
Asking is simply PART of this course of
Asking is one a part of the connection. Not the entire thing. You’re growing a rising relationship with the donor; and with them and your trigger.
So, if you happen to’re recreation and in case your payments have the room for it, this week, attempt taking a observe from Stevie Surprise and make your 5 – 10 calls “love” calls. If you wish to problem your self, even transcend thanks calls to all-about-the-other-person calls. Calls like “You achieve this a lot for us, what would possibly we be capable to do for you?” or “I used to be simply speaking to this individual final week. Wouldn’t it assist you if I linked you?”
If you happen to settle for this problem, go away a remark letting us know the way it feels!
