Integrating Your Nonprofit Web site With Social Media: 4 Ideas

This text is contributed by Murad Bushnaq, Founder and CEO of Morweb. 

Your nonprofit’s web site and social media profiles are two necessary tenets of your on-line presence.

For example, social media allows you to join together with your supporters by common posting and sharing. You would possibly share photographs out of your final volunteer appreciation occasion or submit a video of your government director explaining your mission. The interactive nature of social media means that you can see your supporters’ reactions to your posts and immediately talk with them one-on-one by commenting and direct messaging.

Alternatively, your web site is a superb place for that includes extra in-depth details about your mission and organizational historical past. You can too publish weblog posts and picture galleries to share tales about your fundraising occasions or recollections together with your volunteers. And you may host important on-line donation instruments in your web site to maximise your funds, like a donation type and matching presents database.

Each social media and your web site are wonderful standalone instruments on your nonprofit to garner help and unfold its message far and broad. However while you combine each of them, you may create regular two-way visitors between these two platforms, benefiting from their distinctive traits to extend your mission’s attain and garner extra help on your work.

If you happen to’re not sure about the place to begin, you’re not alone. Most nonprofit professionals aren’t knowledgeable internet builders or social media managers. However with just a few suggestions, you may start integrating your web site and social media to strengthen your on-line presence. On this submit, we’ll cowl 4 of these suggestions:

1. Share your web site content material.
2. Encourage sharing with social media buttons.
3. Add social media dwell feeds to your homepage.
4. Use social media as a fundraising device.

By pairing your newfound information with a content material administration system (CMS) constructed for nonprofits, you’ll be nicely in your solution to efficiently integrating your nonprofit web site with social media. Let’s dive proper in!

1. Share your web site content material

Your web site is a treasure trove of data and sources that may be simply remodeled into participating social media posts. This can be a nice technique for enhancing content material creation in your social media profiles, as you’ll start to create pure alternatives for social media followers to discover your web site.

For instance, say you need to introduce a brand new member of your nonprofit workers on social media. You may submit an image of your workers member with just a few enjoyable information about their life and profession. Then, you possibly can hyperlink to your “Meet the Group” web page in order that followers who need to know extra can click on by to your web site.

After all, when deciding which web site content material to submit to your social media profiles, you’ll need to select high-quality, informative content material that can make folks need to click on a hyperlink to be taught extra. Listed below are just a few varieties of content material you may submit to pique folks’s curiosity:

• Movies. In keeping with Getting Consideration’s roundup of nice nonprofit movies, the movies in your nonprofit’s web site are nice for posting on social media. It’s because they spotlight your group’s authenticity and personability whereas demonstrating your affect. Plus, movies will be entertaining, are simple on your viewers to course of, encourage them to behave, and are usually extra shareable than different varieties of content material.
• Podcasts. Just like video, audio content material can be wonderful for sharing on social media. In case your nonprofit information a daily podcast, share the episodes on social media and encourage folks to subscribe. A podcast could be a nice outlet for serving to your group of supporters get to know your workers and volunteers by interviews, drumming up pleasure for upcoming occasions, and discussing present occasions or societal points associated to your trigger.
• Weblog posts. Maintaining together with your web site’s weblog means that you’re persistently creating new content material on your web site. This will translate into constant new content material on your social media profiles! Share weblog posts that lean into storytelling — for instance, you would possibly share a weblog submit that spotlights a volunteer who has been donating their time to your group for greater than 10 years. Alternatively, you can too share informative weblog posts, corresponding to posts that assist your supporters perceive how a hybrid silent public sale works and the way they’ll join the one you’ve gotten deliberate.

Sharing your web site content material in your social media profiles is a superb first step to totally integrating the 2 platforms and rising your group’s attain. We advocate making a content material calendar that features what will likely be revealed in your web site and when it will likely be shared on social media. It will allow you to keep on observe with posting in each locations often so your followers and web site guests have new content material to learn and examine.

2. Encourage sharing with social media buttons

Social media buttons get your web site guests sharing your content material on their very own social media profiles, which will help your group attain folks that you simply couldn’t in any other case — your supporters’ pals, household, {and professional} colleagues. Plus, social sharing can have a ripple impact, that means that when Individual A shares your internet content material, Individual B and C may additionally share it, serving to you join with Individual D and, finally, Individual Z!

Placing social media buttons in your weblog posts, internet pages, and donation type can empower your supporters to share these sources once they’re high of thoughts. With one simple click on, they’re on their solution to making a submit about your nonprofit for his or her followers to see.

Which social media platforms must you present buttons for? The reply is twofold. First, shoot for widespread social media platforms. In keeping with Pew Analysis Middle, as of 2021, a few of the hottest platforms for American adults embody Fb and Instagram, with Twitter additionally within the operating. The second factor to contemplate is what platforms your group is lively on. For instance, pushing on your supporters to share your content material on Instagram will be useful, however doesn’t make a lot sense in case your group doesn’t have an Instagram account.

No matter buttons you resolve to incorporate in your internet pages, make sure that they’re prominently displayed. You possibly can even design them to match the branding of your web site in order that they mix properly together with your web site.

3. Add social media dwell feeds to your homepage

In case your nonprofit CMS provides a social media module, you may simply add social media dwell feeds to your web site’s homepage. Dwell feeds mechanically replace while you submit on social media to show your new content material. Just like selecting which social platforms so as to add social sharing buttons for, be sure you’re selecting your most lively accounts to showcase in a dwell feed.

A social media dwell feed is a superb device for exhibiting that your group is lively on each your web site and your social media profiles. By demonstrating that your group is often updating its content material and interacting with supporters on varied platforms, your group will seem extra organized, accessible, and reliable. For instance, if a supporter is occupied with volunteering together with your group on Giving Tuesday and sees a recently-updated social media dwell feed that alerts an lively on-line presence, they’ll know that your “Volunteer Info” web page is probably going correct and up-to-date, too.

To encourage the movement of visitors between your web site and social media profiles, put a “Observe Us” button close to your dwell feeds. It will assist your web site guests to take their exploration of your trigger a step additional and get common updates in your group’s work of their social media feeds.

4. Use social media as a fundraising device

Each your web site and social media profiles will help you pull in on-line donations on your trigger. And while you mix your efforts utilizing each of those instruments, you may increase the help your group is receiving. To take action, you’ll must encourage each your social media followers and web site guests to make use of the net giving instruments hosted in your web site.

Listed below are just a few concepts for getting began:

• Arrange a Fb fundraiser that leads supporters to your on-line donation web page. Fb is a superb platform for on-line crowdfunding. As a result of Fb handles fee processing charges, 100% of the cash raised goes on to your group. For the Fb fundraiser, your supporters will use Fb Pay, however make sure that to incorporate a hyperlink to your donation web page in your fundraising web page to encourage extra contributions after the marketing campaign ends.
• Add social media buttons to your donation web page. In keeping with Morweb’s information to donation web page design, it’s best to pay particular consideration to the buttons in your donation web page. This not solely contains your “Submit Donation” button, however any social media buttons as nicely. After a donor has submitted their donation, they might really feel impressed to encourage others to do the identical. Give them that energy by together with social sharing buttons.
• Share details about how you can enhance affect in your social media profiles. Donors love to seek out simple methods to make extra of a distinction within the causes they care about. Typically, the one factor holding them again from doing so is a lack of knowledge. You possibly can bridge this info hole by posting about ways in which donors can simply give extra. For instance, for those who accomplice with an identical presents software program vendor to embed an identical presents database in your donation web page, you would possibly write a weblog submit about matching presents and share it together with your donors to allow them to reap the benefits of their employers’ company philanthropy efforts. Equally, you possibly can share details about your month-to-month giving or deliberate giving packages.

Social media provides you the chance to advertise your group’s fundraising campaigns and instruments to your group of present supporters, however don’t overlook that it additionally allows you to join with new supporters. Encourage your supporters to share your fundraisers with their very own private networks to extend your attain.

The Gist

Integrating your nonprofit web site with social media is a superb approach to enhance your group’s advertising efforts. Although it might take a while and strategizing to get proper, making a movement of visitors between these totally different platforms will help you develop your group of help and, finally, allow you to do extra good.