Instagram now lastly permits customers to obtain public Reels
[ad_1]
Instagram is lastly letting customers obtain Reels posted by others to allow them to share them outdoors the app. Rival quick video app TikTok has had this function for years and gained recognition by individuals watching quick movies with the app’s watermark outdoors the platform.
On Tuesday, the corporate’s head Adam Mosseri mentioned on his Instagram broadcast channel that U.S.-based customers will have the ability to obtain Reels to their digital camera roll. Customers can do that by tapping on the share icon after which choosing the Obtain choice.
Picture Credit: Instagram/Adam Mosseri
Mosseri famous that Reels from solely public accounts are eligible for obtain. Plus, public accounts can flip off the power to obtain Reels.
Whereas Mosseri didn’t specify if there will probably be a watermark on the downloaded Reel, the image posted by him signifies that the downloaded video will present an Instagram emblem together with the account identify. TikTok makes use of an identical format to connect a watermark on downloaded movies. Notably, Instagram has all the time allowed customers to obtain their very own Reels with out a watermark from drafts.
In 2021, Instagram stopped selling content material with a TikTok watermark (or any watermark) on movies. Final August, YouTube began together with a logo-based watermark on downloaded Shorts — the corporate’s quick video product — to discourage cross-platform sharing. So this transfer by Instagram to let customers obtain Reels may very well be a tactic to draw individuals to observe extra content material on the platform.
Reels has been the purpose of focus to drive progress and income for Meta in the previous few quarters. Throughout its Q1 2023 earnings name, Mark Zuckerberg mentioned time spent on Instagram grew by 24% due to AI-powered Reels suggestions.
[ad_2]
