How Venus Williams Is Utilizing Customized Merch to Shine a Highlight on Wage Inequality
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Be a part of the change to shut the hole and lift consciousness about individuals being paid for his or her effort, not their gender.
Venus Williams is a trailblazer. An innovator. An advocate.
She’s identified worldwide for her excellent achievements in skilled tennis. Venus is the previous World No. 1, a seven-time Grand Slam singles champion, and is thought to be one of many all-time greats of the game.
She’s CEO of V Starr Interiors, which was born out of her love for design and enterprise. She’s the Model Founding father of fashion-forward activewear model, EleVen by Venus Williams, which creates tennis and on a regular basis attire designed with perspective and elegance. She can be the Founding father of blissful viking, an entire plant-based dietary drink firm.
She has persistently used her platform to advocate for wage equality, starting along with her battle for equal compensation for girls in skilled tennis – a battle she finally received.
Now Venus is setting her sights on a a lot bigger purpose – to place an finish to wage inequality throughout all industries, for girls all over the place.
The third annual #PrivilegeTax marketing campaign is elevating consciousness in regards to the gender pay hole and is elevating funds to enact lasting change.
The Story
Girls in the US earn 83 cents for each greenback males earn, costing them $407,760 over the course of a 40-year profession.
In honor of Girls’s Historical past Month, Venus Williams and her model, EleVen by Venus Williams, have partnered with feminine artists Tafy LaPlanche, Delvene Cockatoo-Collins, and Keisha Leon, to design 3 restricted version t-shirts the place marketing campaign income might be donated to Women Inc.
When Venus received Wimbledon for the primary time in 2000, the lads’s singles champion acquired extra prize cash than the ladies’s singles champion. From that day, Venus felt compelled to marketing campaign for equality for girls and after a protracted and protracted battle grew to become the primary girl to gather an equal-sized champion’s examine at Wimbledon in 2007.
This additionally impressed her to provoke the inaugural #PrivilegeTax marketing campaign, to shine a worldwide highlight on wage inequality throughout March and shut the hole throughout all industries.
These t-shirts signify dedication to closing the gender pay hole and elevating consciousness about individuals being paid for his or her effort, not their gender. These t-shirts signify the variety and energy of ladies.
The Affect
Earnings from these t-shirts are going to Women Inc., a community of native nonprofit organizations that serve ladies ages 5-18 at greater than 1,500 websites in 350 cities throughout the US and Canada. Their evidence-based programming is delivered by educated professionals who concentrate on the event of the entire lady, supporting, mentoring, and guiding ladies in an affirming, pro-girl surroundings.
At Women Inc., ladies study to worth their entire selves, uncover and develop their inherent strengths, and obtain the assist they should navigate the challenges they face.
The Designs
The artists who created the designs for the #PrivilegeTax campaign have each leaned into their unique creative styles to create 3 very different ways to express the same overarching message about ending wage inequality.
Strong, Smart + Bold
The design for Strong, Smart + Bold was created by Tafy LaPlanche. Tafy is an Afro-Latina portrait artist based in NYC and Savannah, Georgia. Painting unique and vibrant portraits for unique and vibrant people!
“My design for this shirt was inspired by Girls inc. inspiring girls to be strong, smart, and bold. All qualities we possess and just need to realize within ourselves. I wanted to show the strength of a girl with a power stance. Vibrant colors signify how bold we are. And tulips represent love, but more specifically love for ourselves and our value, and to me, that’s smart- knowing a girl’s worth. It was important for me to show a girl at a younger age because I want generations of girls to come to know that they are all of those things – strong, smart, and bold.”
– Tafy LaPlanche
I’ll Have What He’s Having
The design for I’ll Have What He’s Having was created by Keisha Leon. Keisha Leon is an artist and designer that uses narratives to reflect her own experiences; and connecting conceptual design with social outcomes, to change the narrative for the future.
“My style is to have fun type, for this shirt I wanted a bold statement that starts the conversation around the gender pay gap, “I’ll have what he’s having” is a design I did in my early days and wanted to revisit it for the tee, it is a bit tongue in cheek, but in all seriousness, I will have what he’s having… with a side of equality.”
– Keisha Leon
We Are The Matriarchs
The design for We Are the Matriarchs was created by Delvene Cockatoo-Collins. Delvene Cockatoo-Collins is a First Nations artist and designer, who lives and works on Quandamooka country. Delvene’s work is far more than just marks on a page. It embodies a rich connection to country, capturing the Quandamooka soul.
“Inspired by her great grandmother’s basket. A representation of the power her great grandmother had and in maintaining these skills, she could then pass them down to her grandmother. Now we have the responsibility and are the matriarchs for the next generation of female leaders.”
– Delvene Cockatoo-Collins
The #PrivilegeTax campaign is proof that powerful, impactful things happen when women come together in support of a cause and in support of each other.
Buy a shirt (or all 3) to support The #PrivilegeTax and Girls, Inc. today. Your purchase helps inspire the next generation of girls to be strong, smart, and bold!
Give To Girls, Support The #PrivilegeTax.
Written by: Hayden Ireland / Content Specialist
Illustrated by: Madison Summers / Lead Marketing Designer
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