How Social Sharing Helps Charities Increase £151 Million: New Analysis

Have you ever ever considered how a lot of a distinction it makes when individuals share a JustGiving fundraising web page on Fb, LinkedIn, TikTok, by way of textual content, or different networks? 

Spoiler: it might make a £151 million distinction. 

Fundraisers like to share the superb work they do with household, buddies, colleagues, and everybody else. And with the 15 sharing choices on each JustGiving fundraising web page, individuals can share their web page in a snap! 

However simply how worthwhile is that this function for charities? 

Properly, we examined all the things. In 2022, practically two million individuals shared their fundraising pages, leading to tens of tens of millions of clicks on shared hyperlinks and tens of millions of donations to good causes. We analysed how these shared pages carried out over the whole 12 months, and the outcomes had been unbelievable! 

Learn on to find out how you need to use this data to tell your fundraising technique, plan your campaigns, and have interaction together with your supporters. 

How social sharing works on JustGiving 

First, let’s discuss how the sharing course of works on JustGiving. 

For those who’ve run a profitable fundraising marketing campaign earlier than, you probably know the significance of sharing. 

One of many causes individuals come to JustGiving is to create a fundraising web page to lift cash for charity. However what in the event that they don’t share their web page after that? Their community received’t see it, click on it, donate, or share it additional. 

Which suggests the web page’s affect (and your charity’s donations) will probably be tremendously diminished. 

Because of this, we make it as straightforward as potential for individuals to share their pages. 

With one click on on a fundraiser’s web page, look how straightforward it’s to share to so many alternative channels! 

What we examined and our key findings 

What we examined 

We took a deep dive into our knowledge from 1 January 2022 – twenty fifth December 2022, giving us an enormous pattern measurement to work with: 
 

• Practically 2 million fundraiser clicks on Share icons 
  When fundraisers click on to share their very own web page on social media utilizing one in all JustGiving’s Share choices 
   
• Over 22 million web page visits from Share hyperlinks 
  When another person within the fundraiser’s community clicks on the hyperlink that the unique fundraiser shared 
   
• Practically 3 million donations from Share hyperlinks 
  When somebody who clicked on the fundraiser’s shared hyperlink went on to make a donation 

So, what did we discover? The affect of social shares is much larger than what you would possibly count on. 

Key findings 

Shared fundraising pages resulted in… 

• A staggering £151 million in donation worth 
• A mean of 12 visits to their web page per share 
• A mean of 1.5 donations for each shared web page that’s clicked 
• A mean of £47 donated to charity for each share click on 
• WhatsApp is the most well-liked share choice clicked 
• Fb despatched essentially the most site visitors to shared fundraising web page hyperlinks 
• Shares by way of SMS textual content resulted in essentially the most cash donated 

As well as, share clicks are trending upwards: 23% extra individuals shared their pages in 2022 than 2021! 

What can charities be taught from this? 

It’s clear: sharing is important for the success of fundraising pages, and in flip, the success of your charity’s fundraising.  

We’re at all times reminding fundraisers to share their superb pages in our automated e-mail journeys, assist pages, top ideas, and extra! 

Right here’s how your charity can proceed the momentum: 

Encourage your fundraisers to share their pages 

Share the potential affect together with your supporters utilizing the stats on this submit to allow them to know what a distinction it will probably make! 

Publish a message by way of e-mail or in your social channels asking your supporters to share so extra individuals can provide to your trigger. 

Take a look at our full information to serving to fundraisers take advantage of share-worthy pages potential to spice up donations and attain their purpose even sooner. 

Prioritise Fb, WhatsApp, and SMS (textual content) 

WhatsApp was the most well-liked choice for sharing. Fb despatched essentially the most site visitors. And sharing by way of textual content message had the very best donation worth. One of the best half is that you would be able to optimise for these choices by yourself web site too. 

You probably have a devoted Donate web page in your web site like (charity title, charity title, or charity title), embrace a message about how necessary these networks are. 

Implement enjoyable methods to extend shares 

Folks love challenges, and sharing is an effective strategy to get a enjoyable problem going. Encourage supporters to share their pages by internet hosting a giveaway or having an incentive! How about whoever shares their web page essentially the most occasions will get a present voucher or a particular prize? Encourage your supporters to unfold the phrase – get extra eyes in your trigger, and extra donations to your charity. 

Innovation is going on at JustGiving! 

Take a look at our webinar about our newest analysis, latest improvements, and thrilling new capabilities to assist your charity increase extra money: 

Study our improved e-mail stewardship, occasion registration integration, contactless donations, cryptocurrency donations, new methods to trace fundraising pages, and extra. 

Watch the webinar: https://simply.ly/3lECdJL