Donor Messages Utilizing Emotional Knowledge [PODCAST]

Grant Gooding FOUNDER & CEO | PROOF Positioning

Grant received his skilled begin within the mergers and acquisitions world working first on the authorized facet then buy-side evaluation, valuations, and finally transition administration. After roughly a decade of analyzing, valuing and transitioning lots of of small and mid-market companies, Grant naturally gravitated in direction of understanding the 70% failure charges of acquisitions.

After years of analyzing acquisition failures, he found the main reason behind transaction failures was a lack of knowledge and measurement as to why prospects do enterprise with organizations.

Along with his MBA emphasis in qualitative advertising, Grant spent the following a number of years experimenting with methodologies and measurement strategies that could possibly be used to quantify qualitative information.  After working with a nationally famend model analyst, Grant found a quant technique that could possibly be used to evaluate model preferences. With that as a place to begin, he and his staff utilized some rules of neuroscience and created a brand new methodology that precisely quantifies emotional resonance.

After a number of hundred iterations, the PROOF technique is without doubt one of the most compelling and correct methods to quantify human emotion.  Right now, Grant speaks everywhere in the nation within the areas of Emotional Knowledge, an rising area that PROOF helps pioneer.