2 wonderful issues your nonprofit e-newsletter can do for you

E-newsletter Tuesdays: A sequence about doing extra together with your donor e-newsletter.

An efficient donor e-newsletter ought to accomplish two issues:

1. It ought to enhance donor retention. It does that by displaying donors that their giving accomplishes good issues. Whereas it’s onerous to straight measure this consequence, a strong donor e-newsletter needs to be a part of a wholesome donor file. I’ve seen organizations with no e-newsletter (or with a e-newsletter that wasn’t about donor influence) and a number of other share factors to their donor retention charge by publishing a strong donor e-newsletter.
2. It ought to elevate funds straight. A very good donor e-newsletter is itself a worthwhile fundraising channel that may elevate internet income at a good return on funding. Usually, newsletters are simply behind unsolicited mail appeals in effectiveness … however for some organizations they are often simpler than appeals.

Right here’s the important thing factor.

You don’t must stability these two targets. It’s not both/or.

It’s each/and.

Newsletters which have essentially the most constructive influence on retention are additionally the perfect at elevating direct internet income. And vice-versa.

Newsletters which might be unhealthy at a kind of are additionally unhealthy on the different.

As a result of if a e-newsletter is compelling, donors will interact with it. And meaning extra of them will donate to it. And extra will donate to different channels later.

A very good donor e-newsletter is a win-win for fundraisers!

This E-newsletter Tuesday sequence is in regards to the methods you possibly can create a donor e-newsletter that does what it’s meant to do. Keep tuned.