16+ Inspiring Methods Alzheimer’s Analysis UK Raised £1.2 Million in London Marathon

London Marathon is the preferred marathon on this planet. Meaning it’s additionally one of many greatest charity fundraising alternatives of the yr! Get this: charities that raised cash in London Marathon 2023 raised an astronomical £39 million on JustGiving mixed. 

On prime of that, we noticed a powerful activation price of 92% (individuals who obtained not less than one donation on their web page). These activated pages went on to common £2,242 raised per web page, serving to their chosen charity inch nearer to their mission. 

Get to the beginning line
Do you might have your London Marathon marketing campaign web page arrange for 2024? 28% of charities polled already do! Our information exhibits that establishing your marketing campaign early raises extra. 

Discover ways to arrange a London Marathon marketing campaign step-by-step 

Alzheimer’s Analysis UK is the UK’s main Alzheimer’s analysis charity, aiming to discover a remedy for dementia. This implies elevating lots from main neighborhood occasions like London Marathon is crucial for the charity. 

Able to get impressed? We talked with the occasion workforce’s Aimee Cowling and Ellie Shelford to learn the way they attracted a neighborhood of 462 runners who managed to boost £2692 on common on-line, with an unbelievable common of £3007 on JustGiving. Collectively, they raised an unbelievable £1.24m in London Marathon 2023. 

Find out how to welcome new fundraisers 

Right here’s how the workforce at Alzheimer’s Analysis UK selects and welcomes new fundraisers to #TeamARUK. 

Select probably the most passionate fundraisers 

Every year, charities get a specified variety of entry locations for London Marathon. This enables a restricted variety of contributors to hitch their official fundraising workforce on race day. 

Study your new workforce 

“When fundraisers apply to hitch #TeamARUK, we organise a cellphone or Zoom name with all our profitable candidates. This would possibly embody studying their story and private connection to the trigger. 

We wish to give that personalised contact and ensure they really feel valued. In the event that they’re the precise match for our workforce, we provide them a spot!” 

Ship a welcome e-mail 

As soon as our workforce is chosen, we ship a welcome e-mail, which incorporates: 

• A hyperlink to arrange their JustGiving fundraising web page 
• A hyperlink to hitch our charity’s Fb Group 
• A hyperlink to obtain our coaching app 

Find out how to join with fundraisers throughout a marketing campaign 

It’s all concerning the connection! Alzheimer’s Analysis UK ensures their runners really feel supported and motivated by way of their journey. Right here’s how.  

Carry your fundraisers collectively 

Alzheimer’s Analysis UK leverages Fb Teams to attach with former and present fundraisers. 

“A key to staying in contact with our wonderful neighborhood is our Fb Group. This helps new fundraisers instantly really feel they’re a part of one thing greater.” 

Through the years, the group’s grown to incorporate as many fundraisers as they’ll get from every year. Because of this when new fundraisers be a part of, they’ll see coaching and fundraising suggestions from former runners.

Host an occasion on your fundraisers 

One other initiative the charity runs to assist join with fundraisers (and join them with one another), is their Coaching Day. 

“This is a chance for fundraisers to fulfill one another head to head to speak coaching and fundraising. We coordinate snacks like biscuits, tea, and occasional, and it’s a good way to fulfill others elevating for a similar trigger.” 

Make common cellphone calls 

• Make welcome calls to welcome supporters to the workforce. Alzheimer’s Analysis UK additionally encourages them to arrange their JustGiving fundraising pages proper from the primary cellphone name. 
• Make check-in calls to take care of momentum and enhance activation. 
• Say thanks. Alzheimer’s Analysis UK’s “Thank You Friday” sees the workforce goal to name three supporters every Friday to say thanks and test in! 
• Make “good luck” calls within the week main as much as London Marathon to offer them that additional push. 

Ship month-to-month emails 

“E-mail is essential. We ship a month-to-month e-mail that features fundraising suggestions, movies from our coach, fundraising updates, and extra.” 

Need to provide your runners coaching assist however don’t have the useful resource? We’ve bought you coated. Our partnership with Runna will set your runners up for race day success.  

Ship textual content messages to your fundraisers 

“We use software program to ship SMS textual content reminders, workforce fundraising updates, motivating updates, and say good luck the morning of the race!” 

One of the best methods to inspire fundraisers 

Listed here are a couple of particular methods Alzheimer’s Analysis UK inspire their fundraisers to achieve their objectives throughout their marketing campaign. 

Share prime fundraising suggestions 

“We share JustGiving’s prime suggestions for supporters to assist them benefit from their fundraising web page.” 

A couple of of the professional suggestions we share with our fundraisers embody: 

• Personalising your web page’s story part helps elevate as much as 72% extra 
• Setting a fundraising goal helps elevate as much as 66% extra 
• Connecting a health app helps elevate as much as 8% extra 

Do you know… 

68% of all London Marathon fundraising occurred on JustGiving in 2023. It’s no surprise why 96% of London Marathon fundraisers on JustGiving mentioned they’re Doubtless or Extraordinarily Doubtless to make use of JustGiving once more! 

Get the primary donation quick 

“We encourage our supporters to self-donate the quantity of a espresso or pint every week or month.” That is a simple method to get individuals to get that first donation themselves – which results in them elevating extra in the long term! 

Provide incentives 

“We encourage supporters to hit 50% of their purpose milestone by January to have the possibility to win a spa day or bundle from considered one of our company companions.” 

Share loads of updates 

“We have fun our workforce’s wins and share workforce milestones in our Fb Group.” 

Present them some love 

“We share Valentine’s Day messages to encourage runners they begin their lengthy coaching runs main as much as London Marathon.” 

Provide particular classes 

“We provide our runners 1:1 classes with our workforce operating coach.” 

Allow them to see your charity’s progress 

“We share movies from our scientists to point out what we’re engaged on and the way their dedication is making a distinction.” 

Make your runners well-known 

“We offer “press templates” with prime suggestions from our Communications workforce. This consists of all the information media shops would possibly ask for when doing a narrative on the runner. 

The supporter merely fills out the doc we ship them and sends it to media shops. 

This helped get us 673 items of native press protection in April 2023. Generally our fundraisers have even ended up on the entrance web page of a newspaper!” 

Find out how to join with fundraisers after a fundraising marketing campaign 

Even when the fundraising occasion ends, Alzheimer’s Analysis UK continues to go the additional mile for his or her supporters. 

They ship supporters handwritten playing cards, completion certificates, and personalised images… simply to say thanks.  

The charity additionally could be discovered cheering runners on when it issues most – on race day!  Alzheimer’s Analysis UK don’t simply cease there, both – they host a post-race occasion, and provides reductions for future occasions too! 

In case your charity workforce can’t make it to London for race day, know that our JustGiving cheer squad shall be there, making plenty of noise and cheering your runners on! 

Create your London Marathon marketing campaign web page! Get on the beginning line for 2024. It’s so simple as making a web page, connecting the occasion, and sharing your hyperlink! Get all the pieces you might want to know to reach London Marathon 2024 right here: https://justgiving.com/for-charities/london-marathon